Monash University senior lecturer in marketing Davide Orazi attributes this pseudo nostalgia to what we are exposed to through media, particularly through the Netflix sensation Stranger Things. More and more users are sporting the classic ’80s looks, such as the mullet, the perm and the hair claw clips.Īccording to experts, people like Anja are experiencing “pseudo nostalgia” – or a yearning for the past, despite never living through it or experiencing it. ’80s hairstyles like Anja’s are making a comeback, particularly across social media platforms. “It takes maybe in total like half an hour or so, trying to get it all figured out.” Anja Arverson, 20, is living the 1980s lifestyle. “I do it different pretty much every day,” she said. Most days, Anja, who goes by on Instagram, teases her blonde hair so it sits perfectly around her face. “I don’t think I’m actually living in it.” Young ’80s lovers No, I just really enjoy the aspects of that decade,” she said. “Some people … think I’m delusional and I think it’s actually 1989. Decades-old hits from Fleetwood Mac, Metallica and Madonna are enjoying a revival, and Kate Bush’s 1985 song Running Up That Hill hit number one on the UK Singles Chart, 37 years after its release.Įxperts attribute the growing success to social media app TikTok and Netflix’s hit show Stranger Things, which was set in the 1980s.īut for Anja, it’s just about celebrating the decade. Mainstays of the 1980s, such as mullets and disposable cameras, are growing in popularity. Credit: InstagramĪnja, who is from Illinois, is part of an online community that yearns for the bold, erratic pop culture of the 1980s – even though they weren’t born.Īnd people like Anja are having an impact. “There’s pretty much nothing that I can think of that I don’t love about it.” Anja Arveson, 21, dressed in her everyday 1980s style. “I love the big hair, the perms, the makeup, all the fun clothes, the colours … interior design,” Anja said.
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